65 años no son casualidad

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Toda gran aventura tiene una historia que contar y la nuestra es larga. Tanto, que acabamos de cumplir los 65 años -pero tranquilos que aún no nos llega la jubilación-. Nos remontamos a 1952 cuando comenzamos con la destilación del anís “Flor de Jaén”. Era otra época, otra forma de vivir…otros productos.

Reflejo de los tiempos que corren, durante las dos siguientes décadas apenas hay cambios en la empresa. Lo verdaderamente grande llega en 1971 cuando, Alfonso Rivillas Jurado entra en Licores Riska, y con él la revolución. Alfonso supo adaptarse rápidamente a todos los cambios de mercado. Entendió lo que Riska necesitaba y en consecuencia modernizó la empresa. Mejoró los procesos productivos, introdujo nueva maquinaria con el fin de automatizar la línea de embotellado evitando con ello una excesiva manipulación del producto y amplió la gama de productos. Es en esta época en la que se empieza a utilizar el nombre de LICORES RISKA en toda la gama.

Progresivamente se va ampliando el portfolio de productos. Se añaden licores de diseño y más adelante, dando una muestra más de su capacidad de adaptación y comprensión del mercado, se empiezan a fabricar los licores sin alcohol que tanto reconocimiento han dado a Licores Riska.

Es éste, el reconocimiento entre los consumidores, otra de las piezas clave del crecimiento de Licores Riska. Desde siempre se ha ofrecido un producto a un precio atractivo pero sin escatimar en la calidad, que es santo y seña de la marca.

Los años van pasando y la empresa sigue creciendo, ampliando el número de productos y afianzando la marca en el sector HORECA, en el que desde sus orígenes se fijó la marca para posicionarse en el mercado.

Progresivamente, y en el afán de garantizar la calidad y homogeneidad de todas las referencias a lo largo de su vida productiva y, con ello, satisfacer a sus clientes; en 2003 se inicia un elaborado plan para la implantación de un Sistema de Gestión de Calidadorientado a la obtención de los certificados de calidad de AENOR e IQNet UNE-EN ISO 9001.

Este proceso desemboca en una progresiva sofisticación de la maquinaria, destacando:

-El tratamiento de aguas.

-Un sistema informatizado de dosificación.

-Pasteurizador incorporado en la línea de embotellado.

-Completa automatización de la línea de embotellado.

-Amplia instalación de almacenaje con gestión informatizada de stock.

2013 es un año convulso para la empresa y no sólo porque aún colease la crisis, que redujo el consumo de espirituosos y transformó los hábitos de consumo. Ese año fallece el alma mater de la empresa, Alfonso Rivillas Jurado. La persona que había cambiado la empresa hasta convertirla en lo que hoy conocemos por Licores Riska.

Tomando el relevo al mando de la empresa llegó María Isabel Bonachela Molina, viuda del anterior gerente. Maribel, remodeló el logotipo de Licores Riska adaptándolo a los nuevos tiempos. Seguidamente se cambió el embotellado y etiquetado de los productos y se introdujeron en el mercado nuevas referencias como la Ginebra Premium 1952 –en homenaje al año de la fundación de la empresa- o la Gin Rosa Riska.

Esta nueva imagen permitió en 2016 dar un giro a la empresa para adentrarse en el sector de los grandes lineales de alimentación y grandes centrales de compras, permitiendo entrar los productos en la gran distribución, como: El Corte Inglés, Carrefour, Grupo Luís Piña, Consum, Alcampo o E.Leclerc. Junto con eso se apostó por la venta online a través de una tienda online propia en www.riska.es y Amazon. Todo ello sin olvidar al sector HORECA al que tradicionalmente ha permanecido ligado.

Tras todo esto, llegamos a finales de 2017. Este año se cierra con la renovación de la imagen de los licores de frutas con alcohol y la que sin duda es la gran noticia del año para la empresa; la alianza de Licores Riska con Mercadona para fabricarle el Licor de Piruleta con una presentación exclusiva bajo la marca Piomka. Y es que pese a las dificultades del pasado, al cabo de 65 años, seguimos aquí para celebrarlos.

2018 está próximo y tenemos las esperanzas puestas en mejorar todo lo acaecido. Aguardamos con impaciencia lo que nos depare el futuro.

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